Introduction to Online Advertising

Our next lesson covers the main items for online advertising. Advertising is probably the most important promotion tool for big brick-and-mortar companies. However, with a SEM businesses, advertising is only a supporting factor. The problem is that the majority of SEM businesses lack the scale to be able to effectively contact large numbers of prospects and clients. Furthermore, there aren’t many places on the Web where prospective clients come in flocks. Therefore, advertising is largely PPC-oriented.Actually, online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. Online advertisements typically involve at least two separate firms: the advertiser or agency which purchases or sponsors the advertisement and the publisher or network which distributes the ad for display. Because of the close relationship between technical innovation and online advertising, many firms specialize in both. For example, most search engines couple their search service with an advertising program, exploiting the benefits of keyword-based search technology by including ads in search results.Let’s look closer on the most popular online advertising form as traditional banner. PPC advertising form will be explained in details in 8 lessons of our next Step.Traditional Banner
A Web banner or banner ad is a widely used form of advertising on the Internet. This kind of online advertising entails embedding an advertisement into a Web page. It is intended to attract traffic to a website by linking them to the advertiser’s website.Generally the advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, and often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape. Banners are usually placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.The Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”. Many banner ads work on a click-through payback system.At the base of a click-through system are mathematical calculations of the number of users (users clicking on an ad) divided by impression number. We remember that the term impression means the number of times the ad was delivered. For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.It should be noted that banner ad click-through rates have fallen over time, often measuring significantly less than 1% and choice of an appropriate advertising site with high affinity is very important crucial factor in this situation. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.When the advertiser scans their log files and detects that a Web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider a small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.Nine Common Banner Ad Mistakes to Avoid
Banner advertising expert Rob Frankel advises e-marketers to avoid the following mistakes when creating their banner ads:
Overloaded. Too many colors. Too slow to load. Too hard to read. Nobody wants to grow old waiting for your banner ad to load. Frankel advises designing banner ads that will load and view easily with last year’s technology. “Personally, I design pages for people running no more than Netscape 2.0 on the equivalent of a 486 running at 66 MHz and 256 colors,” says Frankel. “That means your art should still be no deeper than eight bits, unless you’re a true minimalist and can bring it in at no more than four.”
Unattractive. People like good-looking stuff. What works for Cindy Crawford can work for you, too. So if you’re not a digital Da Vinci, find someone who is and pay him or her a few bucks to make your banner look great.
Too many bells and whistles. Just because technology offers you bells and whistles doesn’t mean you have to use every one of them. Chances are that the average Web surfer has been through several sites before he or she gets to your banner. Give the reader a break. Don’t overdo motion, movement, or message changes. And allow some time to digest what you’re displaying.
Illiteracy and illegibility. These are the ads that make you scrunch up your face and twist your head trying to make some sense out of the illegible scrawls that some knucklehead thinks are cool. But prospects don’t care how cool you think it looks. If they can’t read it, you’ve lost any chance of their clicking on it.
Missing link. Your banner looks great but isn’t linked to anything. That’s a mistake that anyone should be able to detect and prevent with a simple check.
Link errors. Your banner looks great. The link works… directly to a 404 message (meaning the requested Web page was not found). Maybe this one isn’t your fault. Maybe your webmaster inadvertently forgot to tell you he or she switched servers. But even if it was the webmaster’s fault, who do you think will catch the blame? Keep checking those banner links every few days.
Weak message. The same things that make good ads make good banners. Unfortunately, the same things that make bad ads make horrible banners. If you don’t know how to write and design a clever, compelling message, hire someone who does. Nothing turns off poten­tial prospects more than a really stupid attempt at being clever, an offense usually committed with the aid of a bad pun. Remember that your ad is a representative of you, containing a smattering of your personality and ability. If it looks dopey to a viewer, guess what they’re going to think about you? It’s better to be clear than clever.
Confusing message. Your banner looks pretty, but nobody understands what the heck you’re talking about. This is the number-one mistake made by do-it-yourselfers.
Boring banners. One common mistake is that your banner doesn’t compel your recipients to respond within a certain time frame. Without a deadline, there is no immediacy to act, which means they scroll away until they forget it.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.The evidence shows that Web banner ads are restricted by high cost and limited physical banner area. Let’s look at the Marketplace section of SearchEngineWatch.com:Out of 10 advertisers only 3 are in the SEM services business. These companies – BruceClay, KeywordRanking and MoreVisibility – are the largest players in the industry; they have enough wherewithal to run these ads and enough resources to satisfy a large flow of traffic.Pay per click advertising
Pay per click or PPC advertising is an arrangement in which webmasters (operators of websites), acting as publishers, display clickable links from advertisers, in exchange for a charge per click. As this industry evolved, a number of advertising networks developed which acted as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue sharing system is seen as an incentive for click fraud.Though many companies offer pay per click system as one of their services. Google AdWords and Yahoo! Search Marketing (formerly Overture) and MSN AdCenter are top players in this field.As far as PPC advertising is the first advertising option for any new on-line businesses it became one of the dominant and widely used marketing tools.What you should remember:
A Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”.
Banners should be placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.

Board Examination Study Tips

It is that time of year when feverish preparations begin – the Examination Fever. Many young students are getting ready for the biggest test of their academic lives, one that will determine their choice of career and how their futures will shape up. The 10th standard examinations or Board Examinations follow many patterns according to the syllabi and the academic councils the schools are affiliated to. Getting high marks and percentages overall in all subjects is key to enhancing chances of a good education in a reputed institution; therefore students should take extra steps in equipping themselves well in the preparations for exam study.Students at this level have six to seven subjects with allocation of marks and grades combined for a subject grouping. Mathematics and Science take predominance over other subjects like Social Studies, English or Other Languages. This is because for most technical courses post school and getting admitted into college depend on excellent percentages in these two subjects. While subjects like English depend on the student’s excellent uptake of grammar and presentation of answers in a neat format with the relevant points concisely written, Mathematics and Science depend largely on accuracy in answers and results.Some examination tips for High School• By understanding the format of exams corresponding to the syllabus undertaken, a student can work out a study schedule depending on subjects that need more attention and time. Having a timetable based subject-wise and topic-wise will greatly benefit your study schedule; always remember to complete the schedule as per the timetable you have prepared• Referring to previous question paper samples and guides helps obtain an insight into the kind of questions that can be expected and prepare a mental plan on how to answer the questions• Resorting to malpractices or depending entirely on memorizing content can be disastrous. In case of exam panic or a wrong move, the mind goes into a freeze making thinking and recollection difficult. It is better to understand content, rephrase questions on how best to bring out the answers and keep doing the tasks over and over to perfect the method and analyze and correct mistakes, especially in problem solving• One of the best ways to retain content the student has read is to write down points or make brief notes that will help to remember key points to prepare the flow of content• When in doubt, seek help. Parents, teachers, friends, guides are always around to help clear doubts. Published guides help but where they fail is the kind of one on one interaction that you can have with peers and superiors• Learn to practice time management which is very essential in answering question papers. Practicing writing speeds can help improve answering skills when time is of utmost importanceBesides these academic tips, there are several other areas that the student has to keep in mind when preparing for Board exams.i. Choose a study area without distractions and ambient noises from traffic, TV screens, computers and other gadgets that can be a disturbance or intrusion. Conversations with friends can be restricted to times when you take a break from studyingii. Getting proper nutrition, exercise and sleep recharges the body and fills it with energy resources which are very essential. Skipping meals and sleeping less will tire the body and mind and leave you exhausted by the time examinations arriveiii. Avoid places and situations that can cause anger and negative emotions to surface. The unnecessary anxiety and worry will not help in any wayiv. Always take constant breaks from study to re-energize the mind and body. Cramming the brain with too much information or too many facts in a short span of time is not a good idea. Take time off to indulge in a favorite hobby like listening to music, painting or photography; going for a short walk and meeting friends for a cup of coffee is a good idea provided this does not cut into your daily study schedule and you are able to get back into study mode again
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Online Finance Education – More Than Just a Finance Certificate

It is no doubt that knowledge and skills is what today’s world need the most. The economic recession has just exposed how ill equipped most of us are in managing their finances. This ill equipment ranges from personal finances to business finances. It no wonder that many people especially in America have been caught pants down with lives that were just but borrowed. How else would you call the huge credit card bills that are taking down gigantic economies such as the USA and Europe?Finance education has to be redefined from the traditional finance for picking mistakes in accounting to a contemporary finance education that allows you to be have skills to better manage personal finances or business finances.The revolution brought about by the information technology (IT) is an opportunity through which finance education has been revolutionized. The emergence of online finance education propelled by the linkages between students and tutors via the internet has made it easier to share facts on finance education. In addition, people are now able to ask questions that build their daily skills through asking or providing answers that have practical solutions. This can be achieved though blogging.Online finance education also has the benefit of providing templates from which the practical application of finance theories can be based. For example, a budget planner can be customized to calculate allowable expenses to what proportions.The traditional training in finance can also be delivered using the online finance education. There are now available e-business degrees that cover training in accounting, business management, actuarial sciences, human resource management, insurance, and international business management among others.The demand for online training opportunity has fuelled the growth of online colleges or universities. The challenge in enrolling in online colleges is that you have almost no chance of ascertaining the authenticity and quality of service. At most, you can only view information about the college from the websites. The websites are however easy to manipulate to present incorrect information in a seemingly correct form.As you search for the information on where to find online college or education to improve your financial knowledge, check for an institution that will provide more than just a certificate. You should be able to learn tips on how to get out of credit card debts, how to make the most from your mortgage investments and much more contemporary financial needs.