How can you or your business better manage its current interest rates?Four tips:1) Should You Have A Loan In The First Place?Interest rates are essentially a cost of doing business. Thus, just like any other cost to your company, if your interest rate is too high compared to the returns that those funds will bring in via increased revenue or through cost savings – then you are better off not taking the loan in the first place.What better way to manage high interest rates then not to have to pay them.And, if you already have the loan in place (say to buy some new equipment or inventory), if the loan is costing more than it is worth to the business sell off those assets and pay back the loan. It will be better for your business in the long run.2) Understanding Your Interest Rate:Most rates are based on some risk profile of the borrower. Either credit history, cash flow realization or use of funds.Think about it. A borrower realizes that running a business is not all that easy and simply walks away from their business loan. That is a big risk especially in this economy.Or, a business’s cash flow is barely enough to cover the loan payment to begin with then has a slow revenue period. Will that business be able to make the next loan payment?Or, a borrower wants funding to open a new online business. But, that business is an online gambling site that could be shut down by the government at any time.If you understand how and why lenders price loans, then you can work to mitigate those risk factors (like improving your credit and cash flow or running a legitimate business).Thus, you take away their reasons to charge a high rate or increase your interest rate. Even if you have already taken the loan, when your situation improves, go back to the negotiation table and threaten to take your business elsewhere.You can only help yourself through knowledge.3) Protect Yourself Before You Take The Loan:Small increases in interest rates really should not effect your payment all that much (unless it is for very short-term loans like under 12 months).Example: Let’s say you have a $100,000 business loan at 8% for 3 years. Then, your rate increases to 10%. Your monthly payment will rise less than $100 per payment. Not great but not really all that bad either. Here is why:When making your decision to take a loan, you should always understand what you are getting in return for that new cost. If a $100,000 loan costs you $12,000 over three years in interest, then those funds should return much more to your company over that same period. If it does not, you should not take the loan.But, you should also create a buffer in your revenue estimates especially if you know the economy is in a rising interest rate environment.It your rate does not rise, then that is pure benefit to your company. But, if it does, you are protected or have managed for it.Let’s say your business requires a 30% return on investment and a $100,000 loan will cost you $12,000 over its life. Thus, your company needs to realize some $145,000 to achieve that 30% ($100,000 in principle with the remaining to cover your interest costs and return requirement). Thus, you make sure or look for projects that will return at least that amount.Or, if you think your rate will rise or we are in a poor economy like we are now, then add a cushions. Only accept or look for projects that will return $150,000 or more. Thus, your interest rate can rise a few percentage points and your business will still realize that 30% return.The goal here is to manage your interest with your decision before you request any outside debt or funding by picking the right projects or getting a business loan for the right situation only.4) Paying More:You can always manage your overall interest rate by paying more in principal. Thus, instead of paying more in interest over the life of the loan to your lender; work to reduce the principal that they can charge interest against.A $100,000 business loan at 10% for three years has a payment of $3,227. And, if you pay the loan out, your total interest would be $16,162.But, if you add a little extra to your payment each month (say $580 or 18% increase in your payment) then your overall interest for the life of the loan would drop to $12,811 – essentially making your interest rate 8% (not 10%).Here, you are paying more to reduce principal (to your benefit) then to your interest (their benefit).Further, you end up paying off the loan 7 months earlier.The higher your interest rate gets (say with a variable rate that keeps rising), the more benefit paying additional principal will help.The bottom line is that in a rising interest rate environment, your will pay more. But, you can also manage your business loans to ensure that what you do have to pay is being paid to your benefit and not just going to your financial company.
Our Favorite MMA Clothing Brands
MMA has exploded worldwide! It’s on television all the time, athletes have become popular household names, and events are selling out stadiums within minutes. And, small MMA clothing companies have become huge international businesses. With the growth of the sport and the expansion of these companies, comes the evolution of MMA clothing. A simple logo slapped on the front of a t-shirt is no longer the main staple of these brands. Companies are actually designing incredible clothing that’s great to wear throughout the day, as well as a night on the town.But which MMA clothing brands are the best? And which are the cheapest MMA clothing brands? With so many options to choose from, it can be hard to separate the good from the bad. Here’s a list of our favorite MMA clothing brands, based on their style, quality and price.Bad Boy MMABad Boy has been a presence in the MMA world for some time now, and sponsors some of the world’s biggest MMA competitors. Their quality is second to none, for everything from their Jiujitsu Gi’s and MMA fight shorts to everyday t-shirts. Designs range from the simple, but easily recognizable, Bad Boy eyes logo to more intricate looks. Bad Boy’s MMA t-shirts average price is around $30, which is quite reasonable given the quality of their product.Hayabusa FightwearSlightly higher in price, but also higher on the style scale is Hayabusa Fightwear. Their clothing line doesn’t have the widest selection of products, but the items they design and produce are all quite detailed and intricate in their look. Not only do they produce great everyday MMA wear, but they also create quality MMA equipment at great prices. And, they have created what are probably the best MMA gloves available, in terms of fit, durability and quality.TapOut ClothingProbably the most recognizable MMA clothing brand is TapOut. It’s hard to go an entire day without seeing someone walking down the street wearing a TapOut shirt! The TapOut brand has grown tremendously over the last few years, but despite their growth, their popularity remains in their MMA t-shirts, although they do offer a line of MMA fight shorts, as well as other products. TapOut also remains one of the cheapest MMA clothing brands on the market, which is another reason why we love them!
Introduction to Online Advertising
Our next lesson covers the main items for online advertising. Advertising is probably the most important promotion tool for big brick-and-mortar companies. However, with a SEM businesses, advertising is only a supporting factor. The problem is that the majority of SEM businesses lack the scale to be able to effectively contact large numbers of prospects and clients. Furthermore, there aren’t many places on the Web where prospective clients come in flocks. Therefore, advertising is largely PPC-oriented.Actually, online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. Online advertisements typically involve at least two separate firms: the advertiser or agency which purchases or sponsors the advertisement and the publisher or network which distributes the ad for display. Because of the close relationship between technical innovation and online advertising, many firms specialize in both. For example, most search engines couple their search service with an advertising program, exploiting the benefits of keyword-based search technology by including ads in search results.Let’s look closer on the most popular online advertising form as traditional banner. PPC advertising form will be explained in details in 8 lessons of our next Step.Traditional Banner
A Web banner or banner ad is a widely used form of advertising on the Internet. This kind of online advertising entails embedding an advertisement into a Web page. It is intended to attract traffic to a website by linking them to the advertiser’s website.Generally the advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, and often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape. Banners are usually placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.The Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”. Many banner ads work on a click-through payback system.At the base of a click-through system are mathematical calculations of the number of users (users clicking on an ad) divided by impression number. We remember that the term impression means the number of times the ad was delivered. For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.It should be noted that banner ad click-through rates have fallen over time, often measuring significantly less than 1% and choice of an appropriate advertising site with high affinity is very important crucial factor in this situation. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.When the advertiser scans their log files and detects that a Web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider a small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.Nine Common Banner Ad Mistakes to Avoid
Banner advertising expert Rob Frankel advises e-marketers to avoid the following mistakes when creating their banner ads:
Overloaded. Too many colors. Too slow to load. Too hard to read. Nobody wants to grow old waiting for your banner ad to load. Frankel advises designing banner ads that will load and view easily with last year’s technology. “Personally, I design pages for people running no more than Netscape 2.0 on the equivalent of a 486 running at 66 MHz and 256 colors,” says Frankel. “That means your art should still be no deeper than eight bits, unless you’re a true minimalist and can bring it in at no more than four.”
Unattractive. People like good-looking stuff. What works for Cindy Crawford can work for you, too. So if you’re not a digital Da Vinci, find someone who is and pay him or her a few bucks to make your banner look great.
Too many bells and whistles. Just because technology offers you bells and whistles doesn’t mean you have to use every one of them. Chances are that the average Web surfer has been through several sites before he or she gets to your banner. Give the reader a break. Don’t overdo motion, movement, or message changes. And allow some time to digest what you’re displaying.
Illiteracy and illegibility. These are the ads that make you scrunch up your face and twist your head trying to make some sense out of the illegible scrawls that some knucklehead thinks are cool. But prospects don’t care how cool you think it looks. If they can’t read it, you’ve lost any chance of their clicking on it.
Missing link. Your banner looks great but isn’t linked to anything. That’s a mistake that anyone should be able to detect and prevent with a simple check.
Link errors. Your banner looks great. The link works… directly to a 404 message (meaning the requested Web page was not found). Maybe this one isn’t your fault. Maybe your webmaster inadvertently forgot to tell you he or she switched servers. But even if it was the webmaster’s fault, who do you think will catch the blame? Keep checking those banner links every few days.
Weak message. The same things that make good ads make good banners. Unfortunately, the same things that make bad ads make horrible banners. If you don’t know how to write and design a clever, compelling message, hire someone who does. Nothing turns off potential prospects more than a really stupid attempt at being clever, an offense usually committed with the aid of a bad pun. Remember that your ad is a representative of you, containing a smattering of your personality and ability. If it looks dopey to a viewer, guess what they’re going to think about you? It’s better to be clear than clever.
Confusing message. Your banner looks pretty, but nobody understands what the heck you’re talking about. This is the number-one mistake made by do-it-yourselfers.
Boring banners. One common mistake is that your banner doesn’t compel your recipients to respond within a certain time frame. Without a deadline, there is no immediacy to act, which means they scroll away until they forget it.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.The evidence shows that Web banner ads are restricted by high cost and limited physical banner area. Let’s look at the Marketplace section of SearchEngineWatch.com:Out of 10 advertisers only 3 are in the SEM services business. These companies – BruceClay, KeywordRanking and MoreVisibility – are the largest players in the industry; they have enough wherewithal to run these ads and enough resources to satisfy a large flow of traffic.Pay per click advertising
Pay per click or PPC advertising is an arrangement in which webmasters (operators of websites), acting as publishers, display clickable links from advertisers, in exchange for a charge per click. As this industry evolved, a number of advertising networks developed which acted as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue sharing system is seen as an incentive for click fraud.Though many companies offer pay per click system as one of their services. Google AdWords and Yahoo! Search Marketing (formerly Overture) and MSN AdCenter are top players in this field.As far as PPC advertising is the first advertising option for any new on-line businesses it became one of the dominant and widely used marketing tools.What you should remember:
A Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click-through”.
Banners should be placed on Web pages that have interesting content, such as a newspaper article or an opinion piece.